84. The Secret Language of High-Value Clients: How to Attract Dream VA Gigs & Get Paid What You're Worth!
- Author
- Bre Cain | Virtual Assistant Wealth Coach
- Published
- Mon 16 Jun 2025
- Episode Link
- https://breannanicolecain.podbean.com/e/84-the-secret-language-of-high-value-clients-how-to-attract-dream-va-gigs-get-paid-what-youre-worth/
In this episode of Booked Out with Bre, I'm spilling the tea on how to attract and book high-value virtual assistant clients – the ones who truly value your expertise, don't haggle on rates, and become long-term partners! This is the pre-party to my upcoming 3-day program, 1% VA, and trust me, it's juicy!
I'm sharing a recent "aha!" moment from my VA agency where multiple powerhouse clients, back-to-back, described the exact same qualities they look for in a VA. It's not just about tasks; it's about speaking their language – the language of outcomes, ROI, and strategic growth.
Here’s what you’ll learn:
The critical difference between "task language" (what most VAs use) and "outcome language" (what high-value clients actually want to hear).
How to shift your mindset and own your expertise, even if you're new to the VA world.
My "executive terminology" swaps: simple word changes that instantly elevate your perceived value (e.g., "optimize" instead of "organize").
The power of positioning: how to present yourself as a strategic partner, not just an order-taker.
A 3-step messaging makeover framework to transform how you talk about your services and attract dream clients.
Why vision painting and tapping into your clients' emotions is more effective than just listing tasks.
A loving "love and shove" to upgrade your portfolio and services today.
If you're tired of attracting clients who undervalue your work or are ready to step into your power as a 1% VA who commands premium rates, this episode is your permission slip to go bigger. Let's dive into the secret language of high-value clients!
Episode Outline:
Introduction: Welcome to Mom XVA & Redefining Motherhood (01:51)
Bree's Story: Finding the VA Industry & Building a Booked-Out Business (02:40)
The Inspiration for Today's Topic: What High-Value Agency Clients Really Want (05:36)
The Pattern: Clients Seeking VAs Who Manage Up & Offer Strategic Insight (07:02)
This Conversation is For YOU: The Self-Led, Ambitious VA (10:44)
Task Language vs. Outcome Language: The Core Difference (11:44)
Examples of Task Language (What to Avoid) (12:33)
High-Value Clients Think in Terms of Outcomes: Revenue, Time Savings, Growth, ROI (13:35)
Shifting Your Mindset: From What You Do to the Outcomes You Provide (14:22)
Executive Terminology Swaps: Elevate Your Language (14:50)
The 1% VA Difference: Bringing Strategy to Tasks (20:03)
Positioning vs. Messaging: Understanding the Difference (21:41)
Positioning: Who You Are & Your Strategic Place in the Market (21:50)
Elevating Your Identity: You ARE the Thing (22:30)
Positioning Examples: Level 1, Level 2, and Strategic Partner VAs (23:50)
Strategic Partner Language: "Based on my analysis," "I recommend," "This will drive..." (25:15)
Messaging: How You Communicate Who You Are (26:56)
Messaging Makeover Framework for Your VA Services: (27:23)
Homework: Implement These Shifts Today! (32:41)
Invitation to 1% VA: Free 3-Day Program Next Week (34:27)
Closing Encouragement (35:33)
Ways to Work with Me:
Follow Me on Instagram
https://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Community
https://www.facebook.com/groups/momxva
Immediate Access to The IT Factor
https://app.moonclerk.com/pay/47tfmzrtwkww
Become a VA:
https://link.fgfunnels.com/widget/form/0cFsPp0jC0zAkvYQ0MMZ
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
