Patent Searching Basics: What to do when that lightbulb turns on?

J.D. and Matt discuss patent searching and trademark searching fundamentals. J.D. goes through his 5-step process for how to conduct a rock solid patent search. 

They took a Bold Bite out of a shark tank pitch for "RokBlok" which is a audio record player that plays the music by just going around the record instead of requiring the record to spin. The inventor alleges to have invented this technology and told the sharks that he had filed a patent on it, but he forgot to do a patent search! We pulled up a sample video/audio of a device that used to do that back in the 1970s. 

Matt wrapped up the session by answering a trademark question related to trade dress and a custom glass case company.

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DISCLAIMER
Everything discussed on this podcast is for informational purposes only and not for the purpose of providing legal advice.