202 - Why Play is Important! A Chat with Mattel's Top Researcher!

What a fun show!

We’re joined today by Dr. Michael Shore, Vice President of Global Consumer Insights at Mattel – the brand behind icon products including Barbie, Hot Wheels, American Girl, Polly Pocket and Fisher-Price. Dr. Shore’s world revolves around kids’, parent’s and adults’ attitudes towards toys and play. And he’s here today to share insights with you:

• What’s so special about play• How and why kids experience different kinds of “fun”• How to discover your own child’s prefer style of play• The importance of playing with parents• Are there “gender-specific” types of play?• How play helps build character• How parents can create simple play opportunities every day• The future of play in your family

So consider today’s show your recess for the day. Stick around. We’re going to have fun.

References from this Podcast:

Mattel's Website