Alex Trochut on Letting the Work Lead the Way

Alex Trochut is a renowned graphic designer and illustrator originally from Barcelona and now part of the Apple design team in California. His client list includes Nike, Google, and The New York Times, among others—and we're proud to feature his work in our Style Cards Vol. 2.!

In this talk, Alex shares a deeply reflective look at what it means to stay true to your craft in an ever-changing, fast-paced world—diving into the heart of the creative process, the evolving role of AI, and a professional shift from nearly two decades of freelancing to working within the collaborative ecosystem of Apple’s design team.

Check out Alex Trochut's work:

https://alextrochut.com/ & https://www.instagram.com/trochut/