What goes on your About Page?

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I'm always looking for ways to improve my site. Recently I realized my "About" page was way overdue for a refresh. I did a deep dive into best practices for about pages and uncovered some great insights. 

I want to share a framework that guides how I structured my new About page, along with a few of my top tips. 

The PROFILE Framework 

Through my research, I developed the "PROFILE" framework for about pages. This acronym lays out the 7 essential sections every about page needs. 

I'll touch briefly on each section:

P is for Present Yourself. A short intro lets readers get to know you. 

R is Reveal What You're About. Explain your blog's focus and the value you provide.

O is Outline Your Credentials. Share your relevant expertise and credentials. 

F is Feature Your Journey. How did you get here? Share your origin story.

I is Illustrate Achievements. Highlight your blogging accomplishments.

L is List Your contact info

E is Exalt Authors. Give credit to any guest contributors or co-authors who have collaborated with you on content

Developing this framework ensured I didn't miss any important elements. And the acronym makes it super easy to remember.

A Few Key Tips

Beyond the PROFILE structure, I gathered a few other key tips that I share at the end.

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