Sunk Cost Fallacy is when we know that the cost of our efforts outweighs the benefits... but instead of walking away, we double down on the bad decision.
I did this... recently.
It cost me a LOT of time and thousands of dollars.
It is my biggest regret....
And the thing is, I saw the warning signs along the way. I knew better. And yet I kept pressing forward.
Here's my story, and 7 signs I had that I continued to ignore.
It's embarrassing... but I am sharing so that you don't have to make the same mistake I did (no matter how grand or how small.)
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