Sep 2023 Helpful Content Rollout - what's changed

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Yesterday Google announced a new HCU rollout! Let's discuss...

There were 4 changes to the documentation that could impact a blogger, and I go over those for you in this episode.

Do you have "third party content" on your site? Watch out.
Do you have YMYL content? You can have it reviewed by an expert.
Are you changing the update date without offering value? Stop
Are you removing old content to keep your site fresh? This one seems complicated.

Also - correction. I said in this episode that I thought it was Search Engine Land that shared the documentation deltas... but it was actually Marie Haynes.

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