Keyword Cannibalization: How to know a keyword is unique enough

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In the pro blogger space, I think it's rare that we write multiple posts for one keyword ON PURPOSE.

The question I get most often is how to know if one keyword is different enough to warrant using as a target keyword in a second post... and that's what we talk about today.

It boils down to three considerations:

1. Searcher intention
2. Content context
3. Unique anchor text

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