B2B Newsletters: Why do them + what to S.H.A.R.E. in yours!

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B2B newsletters are a vital part of our sales strategy. If you listened to yesterday's podcast you heard ONE of the things we share in our quarterly sends (stats!)...

When I tell people that we do this, they often ask what VALUE it brings... and what to INCLUDE in theirs.

I'm breaking that down for you today int he form of a S.H.A.R.E.

S - Stay top of mind!
H - Highlight your achievements
A - Ask for help
R - Reveal your stats
E - Educate your audience

Just remember - don't send this just to send it. This newsletter is best done with a goal of reinforcing your value proposition and nurturing those relationships.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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