24-From Spamming Messages to Authentic Reach Outs to Close Sales

(3:44)You want to build that authentic relationship with them. I want you to close your eyes, not if you're driving, of course, but close your eyes. And think back to the last time that you met someone that you didn't know in a face-to-face location, a party or something along those lines, what did you do? You introduce? You said, hello, you ask them a question. You probably engaged with them about either the event you were at. Maybe it was a kids game you were at, but you had that common thing, right? And so you began a conversation about the thing you have in common. So what can you do? How can you do that online? You take that extra time. Yes. It's may take you 20 seconds or 30 seconds to physically to go to someone's social media page and check out what they're about.  

(9:44) And we call this a pain point. So what is it for them? You find these pain points out because you're asking genuine connections. You did see, you did a, you're learning about them. You're making, you know, those general compliments and connections with them. You're asking the questions to uncover the pain points. So what is a pain point? Maybe you're like, I don't even really understand what that is. A pain point is something that someone is having difficulty with in their life. Maybe it's something maybe they're feeling exhausted. Maybe they're in debt up to their nose and they can't pay for bills. Maybe they don't feel confident in theirselves. So they need to, you know, feeling good about themselves with makeup.  

(12:48) And I really want to emphasize to the point that Kelly just made that it might not be your product service or opportunity with an example, because I'm an example, girl. So Ryan, my husband is a real estate broker. A lot of you guys have heard this before, but he, this summer, he had a client who was thinking about listing his multimillion dollar home. Ryan had reached out to him multiple times to get a listing agreement with him. He had never signed with Ryan. And finally he kept like putting things off, putting things off. And Ryan just asked the man straight up, is something going on? Is there anything I can do? The guy said, actually, my wife is going through some major pain in her foot right now. We can't get into a doctor for it. And I just can't show the house or list it with anybody until she's better because she's going to need surgery. 

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