Gitta & Peter Plotnicki of Merz b. Schwanen

My guests this week are the co-owners of Merz B. Schwanen, Gitta & Peter Plotnicki.

Making clothes is hard, running a brand is hard, but Gitta and Peter do it incredibly well,and it was an absolute joy to speak with them about it on the pod.

We discuss the infamous ‘The Bear’ shirt, how they went from loop wheel to a full collection of sportswear, product over brand, the importance of customer input, how their personal styles reflect the collection and more.

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https://merzbschwanen.com/