On this BizBlend episode, host Sana sits down with U.S. Marine Corps veteran and entrepreneur Rich Brown to unpack what leadership actually looks like after service—on the gym floor, inside a protection firm, and in the community. We cover firing clients on values, preventing burnout and injury while training, and why purpose-driven events like Guidon 22 (a 22-mile ruck with 22 lbs on November 22 in Fredericksburg, VA) matter for veteran suicide prevention. If you lead teams, run a business, or are rebuilding after hardship, this is a direct, practical conversation on standards, accountability, and service that scales.
About the guest:
Rich Brown is a U.S. Marine Corps veteran, executive protection specialist (Leftwich Global Protective Services), and founder of Honor Bound FIT, a veteran-owned training facility focused on smart strength, recovery, and community. He is Event Director of Guidon 22, an annual ruck to honor veterans and drive suicide-prevention awareness.
Key takeaways:
Leadership isn’t one speed: “tough in tough situations, tender in tender ones”—and empathy is a learned skill.
Values must be operational: publish them, wear them, and invite accountability from your team and customers.
Smart training prevents churn: assess limits, scale intelligently, and avoid injuries; “CrossFit rehab” mindset beats ego lifting.
Community is strategy and mission: serve the right people with the right product and the rest follows.
Firing on principle protects culture: say no to revenue that violates your standards; your team is watching.
Purpose moves people: Guidon 22 gives veterans and first responders a cause, a unit to stand with, and a reason to show up.
Usefulness counters isolation: find a role, take responsibility, and lead locally to rebuild identity after service.
Military habits don’t equal rigidity: treat people as individuals, not labels; translate discipline without importing hierarchy.
Chapters:
00:00 Introduction to Leadership and Resilience
06:21 Misconceptions of Leadership
12:06 Community as a Personal Mission
15:29 Mental Health and the Veteran Experience
18:30 Transitioning from Military to Entrepreneurship
25:00 Discipline and Individuality in Leadership
Connect with the guest:
Website: https://honorboundfit.com/
Facebook: Rich Brown | Honorbound Fit
Event: Guidon 22 — 22-mile ruck, 22 lbs, November 22, Fredericksburg, VA (veteran suicide prevention)
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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.
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