What a Brand is and is not, and How Branding Can Elevate Your I

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Everyone knows what logos are: The signposts that guide us to the services and places we love.The list is as endless as our differing tastes. But not everyone really understands what a brandis, and often the brand is confused with the logo. At their core they are two separate entities.Developing a logo a visual identity is critical to reaching clients. Even more crucial isunderstanding and crafting a clear brand. Your brand is the very essence of your company: it’spersonality, and the way clients experience interactions with your company.Savvy businesses take the time to examine the facets of a brand, starting with your optimalaudience: Who is your ideal client? What do they value, and what interests them? What aretheir pain points? What problems are solved for your clients?In considering how to reach your clients, you must become very clear about what yourcompany has to offer. What is your core message and benefits? What sets you apart from yourcompetitors?

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