The Low-Down on Leveraging Your Expertise by Publishing a Book

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Publishing a book is a great way to establish credibility, because it's not easy and relatively rare to do so. As an important marketing tool, a professionally crafted book immediately sets the author apart from the competition. A book can also serve as a foot in the door, the voice of experience, and a window to new opportunities. But what are the steps involved and where do you start? Our discussion provides clarity about the publishing process and what it takes to bring a book to life.

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