Why 84% of social media brand videos fail

Date: June 30th, 2025

Summary: Kevin King discusses why most social media brand videos are failing, Amazon's proactive reimbursement tactics, AI shopping agents threatening traditional retailers, and strategic approaches to social commerce. Plus insights on Amazon FAQ optimization and creator marketing strategies.

Key Points Discussed:

• Why 84% of branded TikTok videos fail and how to fix them


• Obvi's 7-step UGC flywheel for TikTok Shop success


• ByteDance's leadership overhaul and China's influence on TikTok Shop


• Amazon's proactive reimbursement program hidden costs


• AI shopping agents as the next threat to Amazon and Walmart


• How Amazon FAQs are "clicked into existence" by user behavior


• Stack Influence platform for micro-influencer collaborations


• Andrew Bell's insights on Rufus and conversion optimization

Links Mentioned:

• Listen to podcast version of this newsletter


• FastMoss Creator Agency Partner Rankings


• Marketplace Mastery Newsletter by Jordi Ordonez


• YouTube: How Obvi Finds Hidden TikTok Shop Influencers with SARAL


• Stack Influence Platform (10% off code: BillionDollarSellers)


• Micro Influencer Case Study - DLB


• TrueOps Reimbursement Services


• Nick Penev's Amazon KPIs Cheat Sheet


• Andrew Bell LinkedIn Profile


• Just a Seller Newsletter


• BDSN Mystery Link

Hot Picks:

• Walmart launches new seller app


• Top 10 Amazon return reasons and how sellers can avoid them


• How to sell on Amazon from Pakistan

Stump Bezos Answer: 81% of influencers use AI in some manner to create content

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