How to find your competitor's traffic sources

June 16th, 2025

Summary: Kevin King discusses tracking external traffic to competitor listings, TikTok Shop vs Amazon fee comparisons, Walmart's AI shopping assistant Sparky, Amazon's new "Customers Mention" ad placement, and critical UPC compliance issues affecting ASIN suppressions.

Key Points Discussed:

• SmartScout's new Traffic Links feature for tracking competitor external traffic


• TikTok Shop fee comparison with Amazon (4-9% vs 15% average)


• Walmart's AI shopping assistant "Sparky" and conversational commerce trends


• Amazon's "Customers Mention" sponsored ads placement for review-rich listings


• UPC compliance issues causing silent ASIN suppressions via Amazon's "Bulldog" AI


• Stack Influence platform for micro-influencer gifting campaigns


• Critical GS1 barcode compliance and Brand Registry alignment

Links Mentioned:

• Live Profitable PPC Challenge Registration


• Stack Influence Platform (10% off code: BillionDollarSellers)


• Ancient Nutrition Case Study - 14X ROI Prime Day Campaign


• Helium 10 Platinum Plan - 35% off 6 months


• Mystery Link of the Day


• AccrueMe Private Capital Program


• Anvil - SEO for AI LLMs


• TrueOps Case Study Opportunity

Hot Picks:

• 11 ways to reduce Amazon shipping costs


• Amazon and Walmart consider launching their own stable coin


• Thrasio still has negative cash flow, will deplete $ by year end


• Amazon Business hits 8 million global customers


• Amazon's evolving review landscape - making sense of quiet changes

Stump Bezos Answer: A creator needs 5,000 followers to become a TikTok Shop affiliate.

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