Amazon lets you get reviews before launching

Date: July 7th, 2025

Summary: Kevin King discusses Prime Day strategy and prep, Amazon's traffic hijacking tactics, new Vine pre-launch reviews, AI's impact on SEO citations, Helium 10's affiliate changes, and Fakespot's shutdown.

Key Points Discussed:

• Prime Day 2025 expanded to 4 days (July 8-11) with competitor events overlapping


• Sponsored Products dominated 86% of Prime Day 2024 sales - focus there over DSP


• Amazon bidding on competitor brand terms during Prime Day to hijack traffic


• New Vine program allows up to 30 reviews before product launch


• Google AI Overviews cite Reddit (21%), YouTube (19%), Quora (14%) - not brand sites


• Helium 10 changing affiliate structure from lifetime commissions to upfront payments


• Fakespot fake review detector shut down July 1st after Mozilla acquisition


• Tariff deferment strategies and direct shipping solutions

Links Mentioned:

• Live AI webinar registration (July 10th)


• Stack Influence Platform (10% off code: BillionDollarSellers)


• Prime Day 2025 PPC Bootcamp | SSP #676


• Helium 10's Prime Day checklist


• BDSN Mystery Link of the Day


• Portless tariff deferment solution


• Stack Influence micro-influencer case study


• #393 - Combating Fake Reviews in the World of E-Commerce with Ming Ooi

Hot Picks:

• Despite tariffs, Amazon has not seen prices appreciably go up


• TikTok's second round of massive layoffs reveals toxic culture in USA


• Brands turn to tariff engineering to avoid higher import taxes

Stump Bezos Answer: Google AI Overviews cite Reddit most - 21% of the time

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