75% of listing optimization has ZERO effect on AI purchasing

Date: August 28th, 2025

Summary: Kevin King discusses a groundbreaking study on AI agents and purchasing decisions, Amazon's variation cleanup policy reversal, the end of US de minimis exemptions, and profitable Amazon PPC strategies.

Key Points Discussed:

• AI agents' purchasing behavior and the 75-25 Rule of optimization


• Position effects, badge impact, and price sensitivity in AI decision-making


• Amazon's dramatic policy reversal on variation theme cleanup after seller backlash


• End of US de minimis exemptions causing global shipping disruptions


• Amazon's return to Google advertising outside the USA


• Chris Rawlings' profitable Amazon PPC product launch breakdown


• Cryptocurrency payment trends surpassing traditional processors

Links Mentioned:

• Groundbreaking AI study


• DragonFish AEO optimization


• BDSC membership and replays


• Axiom Return Solutions


• Google's Nano Banana AI Model video


• Chris Rawlings PPC Launch video


• Listen to podcast version

Hot Picks:

• Chinese Virtual Humans Outperforming Real Human Counterparts


• August digital industry roundup summary


• Amazon launches Central China initiative

Stump Bezos Answer: Europe, the UK & Latin America hit $6.3B in GMV on TikTok

Link to written version of the newsletter: [Insert link here]

Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

YouTube Show Notes

Episode Title: 75% of listing optimization has ZERO effect on AI purchasing

Date: August 28th, 2025

Summary: Kevin King discusses a groundbreaking study on AI agents and purchasing decisions, Amazon's variation cleanup policy reversal, the end of US de minimis exemptions, and profitable Amazon PPC strategies.

Key Points Discussed:

• AI agents' purchasing behavior and the 75-25 Rule of optimization


• Position effects, badge impact, and price sensitivity in AI decision-making


• Amazon's dramatic policy reversal on variation theme cleanup after seller backlash


• End of US de minimis exemptions causing global shipping disruptions


• Amazon's return to Google advertising outside the USA


• Chris Rawlings' profitable Amazon PPC product launch breakdown


• Cryptocurrency payment trends surpassing traditional processors

Links Mentioned:

• Groundbreaking AI study (https://arxiv.org/pdf/2508.02630)


• DragonFish AEO optimization (https://form.typeform.com/to/Of7jg6lq)


• BDSC membership and replays (https://join.billiondollarsellers.club/bdss-club/)


• Axiom Return Solutions (https://zfrmz.com/aK5N8f9kH6wBTVt9Yq7l)


• Google's Nano Banana AI Model video (https://youtu.be/3Zvk4AMCrG8?si=T8uFp2EPN4CW9QGE)


• Chris Rawlings PPC Launch video (https://youtu.be/o9OccRg1z-Y?si=2eLNRgkkbBzeMEZr)


• Listen to podcast version (https://billiondollarsellers.podbean.com/e/new-alibaba-tool-for-amazon-product-sourcing/)

Hot Picks:

• Chinese Virtual Humans Outperforming Real Human Counterparts (https://www.wired.com/story/artificial-intelligence-tiktok-shop-ecommerce-china/)


• August digital industry roundup summary (https://hs-39670822.f.hubspotemail.net/hub/39670822/hubfs/August%202025%20Industry%20Roundup.pdf)


• Amazon launches Central China initiative (https://www.yicaiglobal.com/news/amazons-global-selling-program-unveils-new-central-china-scheme-to-help-thousands-of-businesses-go-global-by-2028)

Stump Bezos Answer: Europe, the UK & Latin America hit $6.3B in GMV on TikTok

Find us at BillionDollarSellers.com (http://billiondollarsellers.com/) Follow me on Twitter (https://x.com/blupinguino) and LinkedIn (https://www.linkedin.com/in/kevin-king-amazon/).