96: Alex Boyd, Founder of Aware – Helping Investment Firms (and Introverts) Succeed on LinkedIn

Most college students aren’t spending their free time building trading algorithms. But Alex Boyd isn’t most people.

From an early start on an investment desk to founding Aware—a tool that helps professionals build real influence on LinkedIn in a fraction of the time—Alex’s journey is anything but typical.

He’s also an introvert who understands what it’s like to want to show up online… without becoming a content machine or someone you’re not.

In this Episode, Alex sits down with Stacy to discuss: 

• Why LinkedIn is the “introvert’s conference” (and how even institutional decision-makers are watching)
• How Aware helps users be seen having smart conversations, without being online all day
• His winding path from trading algos to building SaaS (and what it taught him about audience, authority, and distribution)
• What fund managers can learn from Ben Franklin, Buffett, and backyard saunas (yes, really)

About Alex Boyd:

Alex Boyd is the founder of Aware, a platform that helps advisors, founders, and creators grow their presence and engagement on LinkedIn, in less time. He's scaled sales and marketing teams, built multiple brands from scratch, bought and sold companies, and helps professionals turn trust into pipeline. When he's not growing his business portfolio, Alex can be found either with his wife and cat (Chiefy), at the gym, or in the forests of Portland, Oregon.

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Running a fund is hard enough.
Ops shouldn’t be.
Meet the team that makes it easier. | billiondollarbackstory.com/ultimus