9: The Art of Differentiation in the Investment Industry | Allocators Want Different Not Better | How to Identify Your Edge and Find Your Fascinating to Raise Capital

In this episode I discuss: 

• Why different is better than better (even in the investment industry where we love to rank and chart errrthing) 
• If you want to lean into what makes you different, you need to go to the edges. You need to get radical.  
• The Bain study that reveals: 80% of executives think their company's offerings are differentiated but only 10% of their customers agree 
• How to create a category of one 
• What differentiation is and what it is not 
• Why you must be brave enough to attract and repel 

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