30: The Psychology of Sales w/ Dr. Daniel Crosby and Stacy Havener | The Scientist & The Storyteller | Why Typical Fund Managers Tell Terrible Stories (and How to Make Sure You Nail Your Narrative)

Fund managers, buckle up! In Part 4 of 'The Scientist and The Storyteller' series, Dr. Daniel Crosby, a behavioral psychologist is back and ready to tell you the cold hard truth about why your brain might be sabotaging your storytelling game. 

Listen in as he and Stacy discuss: 

• Why our brains cling to conformity, killing our chances of standing out 
• Why linear stories put people to sleep and how mastering the ‘peak-end’ rule will help 
• A sniff test that’ll help you determine if your story is snooze-worthy
• A roadmap for spicing up your narrative, even when your brain screams 'No!' 

..and so much more. 

About Dr. Daniel Crosby:

Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author who helps organizations understand the intersection of mind and markets. 

He is also a father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef. 

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Ops shouldn’t be.
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