20: How to Tell a Story That Sells

What if I told you that just telling your story is not enough? 

The way you tell it matters. Delivery is everything if you want to make the kind of impact that leads to sales. 

That’s why today, Stacy is breaking down the basics of finding your voice and sharing a backstory that doesn’t sound like you’re rattling off your resume (and putting prospects to sleep in the process). 

Listen in as she covers: 

• Why pitching to the heart works, even in an industry full of analytical minds 
• How to craft an opening that leaves people wanting more
• The art of pacing to keep interest alive 
• The anatomy of a memorable ending that converts 

Resources mentioned in this episode:

Books: Halftime by Bob P. Buford, It Worked for Me: In Life and Leadership by Colin Powell

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