2: $60B Orion's Chief Behavioral Officer Dr. Daniel Crosby on Why Storytelling Works in Raising Capital | The Power of Authenticity in Business | What Qualities a Successful Salesperson Needs (*Buckle Up*)
- Author
- Stacy Havener
- Published
- Wed 05 Apr 2023
- Episode Link
- https://share.transistor.fm/s/48f8ffec
Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author who helps organizations understand the intersection of mind and markets.
In this episode, Dr. Daniel Crosby and I discuss:
- There are fewer Chief Behavioral Officers than people who have walked on the moon… so what the heck is a Chief Behavioral Officer?
- Daniel’s backstory: How he combined his familiarity with financial advising (his dad was an advisor!) with his love of psychology to break away from counseling and get into behavioral finance
- The science of why storytelling works:
- How our energy efficient, metabolically expensive brains transform complicated decisions into easier questions
- Yuri Hassan’s research on brain scans and storytelling
- Are highly intelligent humans like Nobel Prize winners immune to the powers of storytelling?
- Are people buying a fund or are they hiring a human?
- CAIA’s research study on qualitative vs quantitative due diligence
- A research study on hiring biases
- Cialdini's 6 Principles of Influence
- The science behind authenticity and how it helps us connect with people
- How Daniel’s authentic story about his struggle with Diet Coke went viral and got retweeted by Elon Musk
- Is storytelling manipulative?
- What qualities a successful salesperson needs (brace yourself for this one)
Resources mentioned in this episode:
Report: CAIA’s report on qualitative due diligence vs quantitative due due diligence
Podcast: Standard Deviations | EP144 with Stacy Havener - The Power of a Story
Book: Man's Search for Meaning by Viktor E. Frankl
---
Running a fund is hard enough.
Ops shouldn’t be.
Meet the team that makes it easier. | billiondollarbackstory.com/ultimus
