NOV & Well Data Labs Are Changing the Game in Fracking | BDE 09.01.25

Forget the old way of running frac jobs, this one’s all about what happens when real-time data meets smart analytics. NOV is pulling in live completions data and turning it into clear visuals, while Well Data Labs layers on AI-powered insights that let operators tweak things like friction reducers on the fly. Chuck sat down with Eric Zenero from Well Data Labs and Kayla Scherer from NOV to talk through how this partnership is reshaping fracking, making it faster, smarter, and more efficient. From cutting through messy frac job data to getting real ROI out of predictive analytics, this conversation shows why good data isn’t just useful in oil and gas, it’s the whole game.

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Click here to view the episode transcript.


00:00 - Breaking News in Energy
00:22 - NOV and Well Data Labs Partnership Insights
04:56 - Use Case: Friction Reducer Applications
08:09 - Use Case: Stage Variance Tool Explained
09:35 - AI Innovations in Oil and Gas Industry
17:44 - Behind the Scenes: How the Deal Went Down
20:31 - Getting Started with Well Data Labs
21:50 - Cost Analysis and ROI Considerations
27:35 - Data Sharing Best Practices
32:50 - Contact Information for Eric and Kayla

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