𝗙𝗿𝗼𝗺 𝗦𝗵𝗼𝘄𝗲𝗿 𝘁𝗼 𝗪𝗮𝘁𝗲𝗿 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 - 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗵𝗮𝗻𝘀𝗴𝗿𝗼𝗵𝗲

𝗙𝗿𝗼𝗺 𝗦𝗵𝗼𝘄𝗲𝗿 𝘁𝗼 𝗪𝗮𝘁𝗲𝗿 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 - 𝗣𝗹𝗮𝗻𝗲𝘁 𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗵𝗮𝗻𝘀𝗴𝗿𝗼𝗵𝗲 𝘄𝗶𝘁𝗵 𝗦𝘁𝗲𝗳𝗳𝗲𝗻 𝗘𝗿𝗮𝘁𝗵

In this episode of Beyond Core, Nathalie LAMBORGHINI DUMAS and I we’re joined by Steffen Erath, Head of Innovation and Sustainability at Hansgrohe Group, to explore how a 120-year-old company is rethinking its role in a world shaped by climate challenges, digital transformation, and shifting customer expectations.

Hansgrohe isn’t just designing premium bathroom products—it’s redefining water as the heart of a planet-centered innovation strategy. Steffen shares how the company is moving beyond product thinking to ecosystem innovation, collaborating across sectors, and using AI as a catalyst for sustainability.

💬 𝗞𝗲𝘆 𝗤𝘂𝗼𝘁𝗲𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:

“Now we have to talk more and more from competitive advantage to collaborative advantage—because sustainable innovation only works in the ecosystem.”

“The biggest ecosystem in the world is probably the water cycle. And as water is the base of our business model, this changes everything.”

“I see AI as a means to an end—for the green transformation. It can help us do the right things faster and more efficiently.”

“Are we in the shower business, the bathroom business—or are we in the water business? Whatever the answer is, you need different competencies.”

“Creating a joint vision of a better future is essential. People respond more to an appealing vision than to another crisis headline.”

🔍 In this episode, you'll learn:

• How Hansgrohe integrates sustainability into innovation
• The power of platforms and ecosystems in traditional industries
• Why AI is a strategic lever for water innovation
• How vision, trust, and culture enable transformation
• What it takes to grow a legacy business into a future-facing ecosystem leader

📖 Steffen is also the author of Planet Centered Innovation—a practical guide for leaders aiming to build businesses that are regenerative by design.

🎧 Watch now and get inspired to lead innovation that’s good for business—and better for the planet.

🔗 Youtube: https://lnkd.in/dzgymsHn

🔗 Book on Amazon: https://amzn.eu/d/cM0xdBO

🔗 fastbreakOne Venture Studio: www.fastbreak.one

🔗 VNTR.AI - the AI Platform for Innovation Teams & Venture Builders: www.fastbreak.one/ai