Why Storytelling is the Most Underrated Skill in Business | With Morana Perić | beyondthewords

Our guest today is Morana Perić, Director at Localization and DeepL. She tells Amanda and Bruno what it's like to use DeepL at DeepL, what good localization really means to her and why storytelling is the most underrated skill in business.

Connect with Morana on LinkedIn: https://www.linkedin.com/in/moranaperic/

We hope you enjoy this episode!
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 – Amanda, Bruno, and the beyondthewords podcast team

Connect with Amanda Stauffer on LinkedIn: https://www.linkedin.com/in/amstauffer/
Connect with Bruno Combart on LinkedIn: https://www.linkedin.com/in/brunocombart/
Link to the Zeitgeist website: http://www.zeitgeist.eu.com/ 
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#podcast #fyp #localization #l10n #translation #transcreation #beyondthewords #globalcontent #languageandculture #internationalmarketing #multilingualstrategy #zeitgeist
Beyond the Words is a podcast hosted by Amanda Stauffer and Bruno Combart that explores the intersection of language, culture, and communication. Created by Zeitgeist, this show dives deep into the world of localization, translation, and transcreation, spotlighting the voices shaping the global content space. Each episode features insightful conversations with localization experts, marketing professionals, and global strategy leaders who share real-world stories and forward-thinking perspectives. Whether you're navigating multilingual campaigns, managing L10N workflows, or exploring how to make messaging resonate across borders, this podcast is your go-to guide. Tune in for discussions around AI in localization, internationalization best practices, career growth in the industry, and the future of cross-cultural content.