A JOURNEY FROM TRANSCREATION TO B2B TECH MARKETING | With Marina Mann and Bruno Combart | beyondthewords

In this episode of Beyond the Words, Marketing Edition, we speak to Marina Mann, Digital Marketing Manager for the DACH, Northern & Eastern European regions at Genesys. Marina epitomizes the successful transition from #Localization to the world of International #B2B #TechMarketing. In this podcast, she gives her #1 ingredient for a good #multilingual campaign brief, she shares her experience of marketing luxury supercars internationally, and she reveals how the worlds of localization and digital marketing are more intertwined than you might think. Enjoy!

To find out more about Marina, visit https://www.linkedin.com/in/marina-mann-aa442249/

Read our Genesys case study on: https://zeitgeist.global/wp-content/uploads/2024/01/Genesys-Case-Study.pdf

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#b2btechmarketing #globalmarketing #b2bmarketing #techmarketing #transcreation #B2B