Beyond Boundaries: Building a $34M Real Estate Empire in Three Years

Eric Wilkins shares how he built a $34 million real estate business in just three years by leveraging marketing expertise, implementing systems, and staying consistent with content creation.

• Origin story of starting in church leadership and accidental entry into marketing
• The immediate implementation of delegation to avoid burnout
• Marketing as the ultimate leverage piece in any business
• Content creation strategy focused on consistency rather than perfection
• Getting creative with AI to build tools and resources for clients
• Using social media to land development deals as far as East Texas
• How to protect your time and create work-life balance while scaling
• The 90-day rule: Eric didn't get his first client until day 91
• Setting up systems from day one, including transaction coordinators
• Valuing your time at a specific dollar amount to make better decisions

If you're looking to build your business, remember that consistency trumps perfection. Post regularly, create systems that free your time, and delegate the tasks you either don't enjoy or aren't good at.