Beyond The Technique Podcast

Are you settling for less than you’re capable of in your health, relationships, or business? In this episode, Kati shares a powerful and personal journey of waking up to the areas of life where she…

What if your salon’s biggest competition isn’t another salon—but luxury experiences like concerts, festivals, and designer brands? In this episode Beauty Industry Expert, Tim Fisk joins us to unpac…

Kati Whitledge opens up about the leadership lessons she learned as a fiercely loyal teen—and how those early experiences shaped the way she empowers women today. From standing up for her friends t…

Today we sit down with celebrity stylist and industry mentor, Danielle Keasling to explore the Rise of the Fiercely Committed—a journey marked by bold pivots, personal growth, and unapologetic aut…

In this episode, Kati shares a powerful 10-step framework inspired by Tony Robbins for making life-changing decisions that truly stick. You’ll learn how to get into a peak state first—because the q…

Kati welcomes Daniel Johnson, founder of the Green Beauty Community Foundation and The Salon Chair Guys, to share his powerful journey of community-building and sustainability in the beauty industr…

In this episode, Kati explores the irreplaceable human elements that make salon experiences truly magical. From authentic conversation and intuitive energy reading to mentorship and meaningful touc…

What’s the difference between being internet-famous and being truly educated? In this episode, Kati sits down with globally renowned colorist, educator, and content creator Ashlee Norman to dive de…

Today, Kati gets real about being judged at every stage of her transformation—from weighing over 250 pounds to becoming ultra fit and confident. She shares how judgment doesn’t disappear with succe…

In today’s episode, Kati welcomes salon owner and stylist mentor Lexi Dawn, who shares her journey from Costa Rica to building a luxury booth-rental salon in Carmel, Indiana. Lexi reveals how she e…

In today’s mini episode, your host Kati Whitledge breaks down why professional appearance standards—not just dress codes—are essential in the salon industry. She shares compelling data showing that…

Are you ready to speak confidently in any situation, even tough ones? In this episode, returning guest Dawn Bradley shares powerful stories about setting boundaries with compassion, managing client…

What if we told you that you can grow your salon by getting more feedback. In this episode, Kati shares how continuous feedback from team members, clients, and prospective hires boosts engagement, …

Are you leaving money on the table with your salon’s loyalty program? In this episode, salon industry expert and business coach, Doug Campbell joins Kati to share how salons can structure loyalty p…

Do you truly understand the psychology behind your clients’ buying decisions? In this episode, Kati Whitledge breaks down the key differences between spenders and savers, offering real-world insigh…

In this raw and inspiring episode, Wesley Palmer reveals the real challenges of surviving and thriving in the beauty industry. From dropping out of hair school to becoming a top educator with Paul …

It’s our 600th episode! I’m Kati Whitledge, and when I launched the Beyond The Technique podcast in 2016, there were no American podcasts for salon owners—so I created one. In this milestone episod…

Join us today as we feature Instagram Influencer and Educator, Kell Grace! Kell is known for teaching four updos in four minutes. She reveals how she built a high-demand brand through simple, weara…

What if the secret to unlocking your salon team's innovation, energy, and connection was... play? In this powerful episode, Kati welcomes Mia Sundstrom, Director of Play Transformation at the Nati…

In this deeply personal episode, Jentry Petzold shares his journey back to the beauty industry after a five-year hiatus, where he built businesses in waste management and real estate. Jentry opens …