How To Create a Personal Brand that Wins Listings and Closes Deals with Shelby from Chain Social

If you’re in real estate and you’re trying to build your social media presence, you might be doing it all wrong.

On today’s episode, we are sitting down with Shelby Van Zwol – owner of Chain Social, an incredibly successful marketing agency who has made over $1 BILLION in e-commerce revenue for her clients. She has worked with some of Australia’s biggest brands including Mecca, Your Reformer, and Adore Beauty and has shown no signs of slowing down.

We asked Shelby what real estate agents are getting wrong about social media, how to spend less on ads while generating more leads, and how Chain Social has such a high staff retention rate in an industry with a 30% turnover rate.

You’ll hear

The surprising overlap between real estate and marketing and how to use it to build your brand

What Shelby does differently that put her in the Top 3 Women in E-Commerce in 2025 at the B&T awards in March

Why traditional businesses are collapsing and how to avoid their mistakes

How to get in front of 30,000 potential buyers and vendors in your neighbourhood for $5 a day

What to do instead of spending thousands on billboards that no one’s engaging with

How she built a referral network and why that model works better than ANY advert

Tips on managing a predominantly female workplace without cattiness

… and SO much more.

Watch the YouTube Version of the Podcast here.

Want to work with Shelby? Visit Chain Social on IG @chainsocial or www.chainsocial.com.au

See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.