How to Build Trust, Retain Clients, and Earn Referrals

In this episode, we cover the hidden traps in modern marketing & overblown promises, and setting realistic expectations for long-term business success.

Learn how to ethically market your services, overdeliver value, and build trust using the R3 Framework: Results, Retention, and Referrals.

We covered:

- What marketing really is

- Avoiding overpromising & marketing mistakes

- The R3 framework

- Having your fulfillment & marketing aligned

Enjoy! 

TIMESTAMPS:

00:00 – Intro

02:10 – The dangers of overpromising in marketing

06:30 – Understanding the impact of misleading expectations

10:45 – Ethical approaches to setting client expectations

15:20 – The R3 Framework: A guide to Results, Retention, and Referrals

19:50 – Why trust is your greatest asset in business

24:00 – The problem with constant discounts and fake scarcity 

28:40 – How to overdeliver without overpromising

32:15 – Final thoughts

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Andrew's Instagram: https://www.instagram.com/andrew.garritson/

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