Marketing Ops from the POV of a Marketing Leader with Brandon Redlinger

In this episode, Brandon - VP of Marketing, Chili Piper and I discuss about how a leader would leverage ops to attain marketing goals. From streamlining processes and optimizing technology stack to ensuring data accuracy and fostering cross-functional collaboration, we discuss the essential pillars of success for marketing operations. Additionally, we examine how the role of marketing operations has evolved over time, from being primarily tactical to becoming strategic enablers of growth and innovation within organizations.