Engaging accounts that are not 'In-Market' with Jennifer Montague

In this episode, I sit down with Jennifer Montague, VP of Growth at Onomondo, to explore the intricate world of demand capture and demand generation strategies. Jennifer shares her insights on how to effectively nurture leads and segment audiences for maximum impact. We dive into the tactics behind successful competitor campaigns and discuss practical approaches to staying ahead in the competitive B2B SaaS landscape.

Jennifer shares some great content through her podcast, 'The Marketing Corner'. For anyone keen to deepen their understanding of B2B SaaS marketing, 'The Marketing Corner' is a must-listen. Jennifer delves into a variety of topics crucial for marketing professionals, offering valuable advice and industry insights. You can find her podcast on Spotify and Apple Podcasts.