B2B SaaS Techstack: Underutilization, Buying and Sunsetting with Rosalyn Santa Elena

In the inaugural episode of Beyond the Pipeline, Vivin and Rosalyn dive into the world of B2B SaaS MarTech and discusses the common challenges of underutilization, buying new technology, and effectively sunsetting outdated tools. They provide a framework for taking stock of your existing tech stack, choosing the right new investments, and transitioning away from redundant systems - key strategies for optimizing your revenue operations.