EP 585: Leica - Leveraging Legacy to Drive Innovation in Premium Optics

For 100 years Leica has been synonymous with premium glass. From sporting optics to cameras and camera lenses, the most discerning customers and end users have relied on Leica for a very, very long time. 

On this episode, Ryan Holm, Leica’s Director of Marketing for Sport Optics, covers the deep and rich history of Leica as a brand and the company’s many innovations in the optics space.  

He also shares the full details of the new Rangemaster CRF MAX rangefinder along with some of the other new and exciting products Leica is bringing to market, like their Calonox 2 clip-on thermal, and new Televid spotting scopes. Put simply, as impressive as their legacy is, as good as their glass is, they’re just getting started.  

CHECK OUT THE NEW RANGEMASTER CRF MAX 

NOTABLE QUOTES: 

“We know about stabilization. We invented auto-focus. We understand how optics work. Stabilization has been in our cameras forever.”  

@leicahunting 

@leicahuntingusa 

@ryan_holm 

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DEALS & PARTNERS: 

For over 100 years Leica has set the standard for premium optics. From spotting scopes to binoculars, rifle scopes and the new CRF MAX rangefinders, Leica is the choice for those who accept no compromises. 

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SUPPORT MOUNTAIN GOATS: 

Go to Rocky Mountain Goat Alliance to find a membership option that suits your budget and commitment to conserving mountain goats and their habitat.