BTI #433: Adding Emotion to Your Brand with Rachel Pesso

Adding Emotion to Your Brand with Rachel Pesso 

Hosted by: James Patrick

My guest today is Rachel Presso. She is a Brand Storyteller and we are diving into how to add emotion to your brand. It’s a conversation that I’ve been wanting to have with Rachel for a long time.

“A good story includes an amazing photograph.”

IN THIS EPISODE

• What a brand storyteller is and what Rachel does.
• How the look and esthetic of your brand can portray your goals.
• The key that brands need to tap into.
• The things you need to be clear on.
• Why brand consistency and cohesiveness is important.
• One of the biggest mistakes brands make and how to fix it.
• Being dynamic instead of static.
• Staying true to yourself along the way.
• Do you have to be in the spotlight of your brand?
• What the right design and story can do in partnership with marketing.

THIS WEEK! FITposium is on October 13-15th. 

Join in-person or virtually at www.fitposium.com.

Dozens of opportunities for attendees to be published!

See past features @fitposium

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Rachel

Website: www.rachelpesso.com

Instagram: @rachelpesso

Websites: www.soulthemes.com

TikTok: @rachelpesso

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com