BTI # 417 What is Earned Media?

What is Earned Media?

Hosted by: James Patrick

When we talk about getting published I use the phrase “earned media” a lot. In fact I really use these phrases interchangeably. It’s easy to conceptualize what getting published is. But when I say earned media, what does that mean?

“You earned the right to get in front of that audience.”

IN THIS EPISODE

• Getting published vs. earned media.
• What makes earned media different.
• Different earned media opportunities and what they could look like.
• How earned media can benefit you and your business.
• Are paid ads better?

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