BTI #260: Earned Media Means Beyond Getting Published

In today’s episode, I want to talk more about earned media. We’ve been talking about this a lot, specifically getting published. Chances are when you hear me say, “getting published” landing a feature in a printed magazine is what comes to mind. That is absolutely part of an earned media approach, but there’s so many other avenues I don’t want you leaving on the table.

PSA! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in person) for FITposium 2021. Register HERE. 

*Once registered, email us [email protected] with your name, contact info, social media handles, a handful of photos, and your bio. Tune in for more details.

IN THIS EPISODE

• Different avenues of earned media you can use to grow your brand awareness, enhance your credibility, grow your visibility, and get more leads.
• Earned media vs. paid advertising
• The power of digital publications.
• Podcast spots and how they can rapidly expand your audience and lead generation.
• How landing a spot on a YouTube show can help drive traffic to your business.
• Why speaking on stages is something you should pursue.
• How to find which earned media arenas you should focus on getting into.

“Digital features, in many ways, are superior to printed magazine features.”

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