How Corporations Should Actually Deploy AI, with Sidney Madison Prescott

Most companies are diving into AI without a map. So how do you turn hype into meaningful transformation?

In this episode of Beyond the Core, Ben and Marcus talk with Sidney Madison Prescott, Founder & CEO of MIRROR | MIRROR & ADRIATIC HARVEST, about the real state of enterprise AI.

We explore how companies are navigating chaos, where AI pilots actually work, how to build digital-human hybrid teams, and why visionary leadership, not just technology, is the real unlock.

We cover:

⏱️ Timestamps

00:00 – Intro: Turning AI hype into action

01:00 – Agentic AI = RPA 2.0?

04:00 – The truth about automation and “cool branding”

06:00 – Why AI isn't new and that’s okay

09:00 – “Just do AI” is not a strategy

12:00 – Start with business goals, not tools

15:00 – What AI outcomes are you really buying?

18:00 – Hybrid teams: scaling without more headcount

22:00 – The cost of hesitation and poor leadership

24:00 – How to frame AI as employee empowerment

27:00 – Could your next board member be an agent?

31:00 – The power of co-creation: inside and out

33:00 – Where to start: the unexpected case for finance

37:00 – Why AI wins in finance unlock everything else

39:00 – Final hot take: consolidation is coming

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