044 Why the Algorithm Isn’t Your Enemy – The Truth About How Social Media Works

Social media can feel frustrating, especially when you’re putting in the effort but seeing little return. If you’ve ever wondered why your posts aren’t reaching the right people or why the algorithm seems to be working against you, this episode is for you. Many clinicians and health professionals struggle with engagement, but the good news is that it’s not about posting more, it’s about posting smarter.

Episode Summary

This week, we’re breaking down the four Instagram algorithms - feed, explore, reels, and stories - and how each one determines what gets seen. The key to making social media work for your business isn’t about beating the algorithm but understanding how it operates and what type of content keeps your audience engaged.

We’ll also discuss why engagement, watch time, and content structure are critical to growing your presence online. If you’ve ever felt like social media just isn’t working for you, this episode will help you reframe your approach and make small but impactful changes.

Key Takeaways

• Social media platforms prioritise engagement and time spent on content, not just frequency of posting.
• The algorithm isn’t working against you—it’s simply reacting to what people interact with.
• Reels and shareable content have the highest potential for reaching new audiences.
• Building a following takes time, but small strategic changes can lead to big improvements.
• Instead of chasing numbers, focus on creating content that truly connects with your audience.

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If you found this episode useful, please leave a review and share it with a colleague who might benefit. And if you have a topic you’d like covered, send me a DM on Instagram—I’d love to hear your thoughts.

Join me next time for more insights into growing your business beyond the clinic. See you soon!

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