033 The Biggest Mistake Clinicians Make When Creating Online Courses (And How to Avoid It)

Welcome to Beyond the Clinic! If you’ve ever dreamed of creating an online course that reaches more people, makes a bigger impact, and allows you to step back from constant one-on-one client work, this episode is for you.

I’m sharing my personal journey, the mistakes I made when I launched my first course (spoiler: it didn’t go as planned) and the five game-changing lessons I’ve learned since. By the end of this episode, you’ll know how to avoid the common pitfalls and create a course that your audience actually wants—a course they’re excited to buy and one that delivers consistent income for you.

What You’ll Learn

• The crushing mistake I made with my first course—and why it happens to so many healthcare professionals.
• The five steps that turned my flopped launch into a thriving six-figure course business:
  1. Know your audience inside out. Go beyond surface-level details and dive into their biggest worries and dreams.
  2. Ask before you create. Don’t assume you know what they want—ask them directly.
  3. Pre-sell your course. Validate your idea by selling it before you build it.
  4. Design for your audience, not your expertise. Solve their problems, not what you think they should learn.
  5. Position yourself as the expert. Build trust and authority so your audience sees you as their go-to guide.

My Action Step for You

Take just five minutes today to connect with your audience. Hop on Instagram, Facebook, or send a quick email and ask:

• What’s their biggest challenge related to your topic?
• What would they love to see in a solution?

Write down their top three answers. This one simple step can transform how you approach your course idea.

Resources to Help You Succeed

• Episode 4: How to Nail Market Research for Your Course
• Episode 21: How Rosie Martin Pre-Sold Her Course and Validated Her Idea

Thank you so much for tuning in today. I know firsthand how frustrating it can be to pour your heart into a project that doesn’

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Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
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YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

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