030 Making money as a cookery book author: An Interview with Paula Hallam of Plant Based Kids

Hi everyone! I’m Sarah Almond Bushell, and welcome along to another episode of Beyond the Clinic. Today, I’m sitting down with my friend and colleague, Paula Hallam, a pediatric dietitian with an incredible journey. She’s made the shift from the NHS to freelancing, all while focusing on the world of plant-based nutrition for kids. We’re diving into her story, the challenges she faced, and how she’s helping families confidently navigate plant-based diets for their little ones."

Episode Summary:
This episode delves into the career evolution of Paula Hallam, a pediatric dietitian who transitioned from NHS work to freelancing, with a strong focus on plant-based nutrition for children. Host Sarah Almond Bushell explores Paula’s motivations for making this leap, including her family’s influence, her daughter’s choice to go vegetarian, and her desire for flexibility. Paula discusses her unique journey of establishing “Plant-Based Kids” and how she identified the need for child-specific guidance in plant-based diets. Listeners will also hear about the challenges Paula faced in self-publishing her book, Plant Power Little People, and how she has worked to market it independently. Paula’s tips on leveraging social media and building an engaged community shed light on effective ways to share expertise and connect with like-minded parents.

Key Takeaways:

• Career Flexibility: Paula’s switch to freelancing demonstrates how dietitians can balance career demands with family needs, showing the advantages of creating a flexible work model.
• Finding a Niche: Paula’s focus on plant-based nutrition for kids fills a gap in family-centered resources, meeting a growing interest in sustainable diets.
• Publishing & Persistence: Paula’s journey in securing a hybrid publishing deal underscores the value of persistence and strategic choices in the face of traditional publishing challenges.
• Audience Engagement: By connecting with parents and influencers on social media, Paula has successfully grown her brand, “Plant-Based Kids,” and established herself as an expert in child-friendly plant-based nutrition.
• Practical Nutrition Tips: Paula shares valuable insights into making plant-based nutrition accessible, safe, and enjoyable for children.

Paula Hallam's Website: https://plan

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