014 Earning as an influencer: An interview with Nic Ludlam-Raine on working with brands

Hello and welcome back to Beyond the Clinic! I'm your host, Sarah Almond Bushell, and today we have a truly inspiring guest. Joining me is Nichola Ludlam-Raine, a dietitian who has successfully transitioned into the world of brand partnerships and social media influencing. In this episode, Nick will share her journey, provide insights on working with brands, and discuss how to overcome the fear of putting yourself out there.

Episode Summary

In this episode, we dive deep into the world of freelancing and brand collaborations with Nichola Ludlam-Raine. Nick shares her experiences, from starting her career as a dietitian to becoming a prominent influencer. She discusses the challenges and triumphs she faced along the way, including dealing with criticism and building resilience. Nick also provides valuable advice for dietitians and other professionals looking to work with brands and enhance their online presence.

Key Takeaways

1. Journey to Freelance Success: Nic recounts her journey from qualifying as a dietitian to working full-time in the NHS and eventually moving into freelance work. She emphasises the importance of perseverance and following your passion.
2. Building Resilience: Nic shares personal stories of facing resistance and criticism, highlighting how these experiences made her stronger and more determined. Her advice is to learn from negative feedback and use it to improve.
3. Working with Brands: Nic provides practical tips for dietitians looking to collaborate with brands. She stresses the importance of creating engaging content, understanding your worth, and negotiating fair compensation for your expertise.
4. Navigating Social Media: The importance of a well-curated social media presence is discussed, with Nic advising on how to attract and engage followers. She also talks about the benefits of having a niche and being consistent with your content.
5. The Value of a Support Network: Nic and I discuss the importance of having a network of like-minded individuals to bounce ideas off and offer support, particularly when working as a freelancer.
6. Balancing Work and Life: Nic talks about achieving a balance between work and personal life, emphasising the flexibility that comes with freelance work and the importance of setting boundaries.

Connect With Nichola Ludlam-Raine: 

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