003 How To Turn Your Professional Expertise Into An Online Course

Today, we're delving into one of my absolute favourite methods of extending our support Beyond the Clinic, creating and selling online courses. 

There's something magical about taking your skills, knowledge and expertise and using them in a digital way so that you can reach and help more people. And if done well, it can also massively impact your income. 

In this episode, we're exploring the intricacies of creating and launching your own online course, from identifying the right moment in your career to crafting a highly profitable curriculum. 

Summary & Key Takeaways:

1. Perfect Timing: Wondering when to dip your toes into the online course space? If you feel like you've created a 'job for yourself' as your schedule's beyond fully booked, it's time to transition from one-on-one consultations to a scalable model. I'll tell you about my client Chloe, a child psychologist whose online course journey transformed her practice amidst a surge in demand.
2. Profitability Blueprint: What sets a winning course apart? It's all about addressing a pressing need – a "bleeding neck" problem, as Perry Marshall eloquently puts it. Your course must promise a tangible transformation, taking your clients from problem to solution.
3. Crafting Your Curriculum: Picture this: a wall adorned with colourful Post-it notes mapping out your course journey. Each module represents a stepping stone towards your clients' desired result. This is all about the process, refining your content, and your course outline will take shape.
4. Market Research Mastery: I'll tell you about my 'baby nutrition course' fiasco, which was my first foray into the online courses world, so you don't fall into the same trap. Learn from my early mistakes and prioritise market research to align your offerings with what your audience truly desires. Dive into Episode Four for expert tips on effective market analysis.

Are you ready to expand your expertise and reach more people? You absolutely can make this happen one online course at a time. Join me next time for a deep dive into those market research essentials – an indispensable tool for all health business owners.

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