The effects of seasonality on your PPC plan
- Author
- Nora Lahl, Clay Patterson
- Published
- Tue 07 Jun 2022
- Episode Link
- https://beyond-the-cart.simplecast.com/episodes/the-effects-of-seasonality-on-your-ppc-plan-TiDMur7U
In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality.
Today's Topics:
- Advertising highly seasonal products
- Customer engagement
- Following your audience (1-800-FLOWERS)
- Weather-driven seasonality
- Your first year of digital ads
- Revving up digital ad spend
- Communicating with operations
