Product Branding: What Should We Call This Thing?

Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.

Today's Episode Includes: 

• Creating a production process
• Managing feedback overload
• Sourcing product materials
• Creating physical prototypes