Prioritizing Focus for Cleaning Firms in Uncertain Times with Mickey Anderson * BCWA S8:E15

Author: David Thompson
Published: Mon 04 Nov 2024
Episode Link: https://beyondcleanwithace.podbean.com/e/prioritizing-focus-for-cleaning-firms-in-uncertain-times-with-mickey-anderson-bcwa-s8e15/

Does this sound familiar?

Have you been told to simply post on social media and hope for engagement?

The struggle to get people talking about your cleaning industry content can be frustrating, right?

You're not alone in this. Engaging your audience in the cleaning industry can feel like an uphill battle, but there are effective strategies to tackle this challenge head-on.

Let's dive into some proven tactics to boost audience engagement and make your content stand out in the cleaning industry.

Mickey Anderson is an experienced marketing strategist with a specialization in assisting B2B companies, specifically those within the cleaning industry, in establishing and implementing effective marketing tactics to drive demand and foster long-term client relationships. With a focus on simplifying strategies, Mickey's expertise lies in creating content that encourages meaningful engagement and interactions with the target audience.

https://heymickeyanderson.com/

The key moments in this episode are:

00:01:14 - Introducing Mickey Anderson

00:02:53 - Challenges of Engagement

00:04:01 - Overcoming Discouragement

00:07:50 - Annual Planning and Proactive Approach

00:13:29 - The Impact of Social Media on Event Planning

00:14:43 - The Role of Email Marketing

00:16:08 - Leveraging New Technologies

00:18:11 - AI as a Tool

00:22:57 - Understanding the Consumer

00:26:45 - Getting into the Spirit

00:27:30 - Start with Why

00:28:48 - Future Plans

00:29:55 - Challenges and Opportunities

00:33:06 - Audience Interaction