Startups in the Soil - Why AgTech Is Booming

What does it really take to build an agtech company that scales — and actually works for growers?

In this episode of Between the Rows, Itai Kanot sits down with Iftach Birger, CEO and Co-Founder of Fieldin, to talk about the journey from growing up on a farm in Israel to leading one of the most widely deployed smart-farming platforms in the world.

They dig into what makes agtech different, how trust is built in the field, and what the future of a fully digitized farm might look like. Plus: advice for founders, overlooked crops, and a rapid-fire round you don’t want to miss.