S1 E31: The man behind the success of Starbucks - Howard Behar

Have you ever wondered how businesses like Starbucks become so successful?  Why do people pay a premium for a Starbucks coffee? is it the coffee, or is it the signature Starbucks welcome. Watch this podcast till the end to find out the story of the man behind the success of Starbucks, Mr. Howard Behar. 
 
In this week's episode of the Witz Podcast, We join forces with Howard Behar, former president of Starbucks Coffee Company International and talk about servant leadership. Howard started working at Starbucks in 1989 when the company had just begun to venture outside the American northwest region. Initially serving as vice president of sales and operations, he grew the retail business from 28 stores to more than 400 by the time he was named president of Starbucks Coffee International in 1995. Under Behar’s leadership, Starbucks opened its first location in Tokyo in 1996. Following this historic opening, over the next three years, he introduced the Starbucks brand across Asia and the United Kingdom. After a two-year hiatus, he returned to Starbucks as President of Starbucks North America until his retirement in March 2007.

Here are a few things you can learn from this week's podcast.

1. The real reason behind the success of Starbucks.
2. Servant leadership & its importance in the success of modern-day business houses.
3. How to avoid being burnt off as an entrepreneur.
4. Shifting your brand's focus from product to people
5. Gaining trust with transparent leadership

Enjoy this episode of The Witz Podcast. 

⚡ Connect with Greg Witz on Social Media:
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⚡ Connect with Howard Behar on Social Media:
https://twitter.com/howardbehar/
https://www.linkedin.com/in/howard-behar-24ba274/

Learn More About Greg Witz and betterHUMAN:

Greg’s sole mission in life is to challenge all of us to be better. MAKING HUMANS BETTER HUMANS has been at the foundation of Witz Education for over 30 years. As an entrepreneur, thought leader, author, mentor, and father, Greg creatively blends psychology and communication skills with street smarts and a no-BS approach. From startups to the White House, bringing entrepreneurs and business leaders to the top of their game is Greg’s passion. His rich understanding of organizational and human development coupled with his own corporate experience allows Greg to effectively and energetically design and deliver tailor-made programs that have transformed thousands of Witz clients' careers and personal lives.

Learn more about what Witz Education can do for you at witzeducation.com