Wellness For the Gamers and the Rest of Us

How do we activate and motivate millions of people across the globe to adopt daily healthy habits? And is there a way for these healthy habits to have a net positive impact on our communities as a whole?

Today’s Better Hero is Eduardo della Maggiora. 

Eduardo is the co-founder and CEO of Betterfly, a wellbeing platform that converts healthy activities from users into charitable donations. Betterfly provides customizable insurance coverages for a company’s employees and benefits that help promote a healthier lifestyle. Betterfly sort of gamifies wellness. 

Learn more about Eduardo here.

Learn more about EY Ripples and all of our guests at www.ey.com/eyripples.

The views reflected in this podcast are the views of the author and do not necessarily reflect the views of the global EY organization or its member firms.

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